Fundamentos de Marketing de Servicios : Conceptos Estratégias y Casos / K.Douglas Hoffman y John E.G.Bateson

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Language: Spanish Publication details: México : LEARNING, 2008Edition: 2a. edDescription: 569 páginas : Ilustraciones; 24.5 cmContent type:

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Marketing de Servicios, Diferencias, Características, Proceso, Estratégia, Administrar, etc.

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Item type	Current library	Call number	Copy number	Status	Notes
Libros	MATRIZ	338.4 H699f (Browse shelf(Opens below))	Ej.1	Available	NO DISPONIBLE

Incluye Indice Prefacio Capítulos y Contenido

Marketing de Servicios, Diferencias, Características, Proceso, Estratégia, Administrar, etc.

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