@book{10351,
	author = {Domínguez Doncel, Alejandro and Muñoz Vera, Gemma, autora},
	title = {Métricas del marketing /},
	publisher = {ESIC, },
	year = {2010},
	address = {Madrid, España :},
	edition = {Segunda edición},
	note = {Incluye índice.}
}