@book{10864,
	author = {Michaelson, Gerald A. and Michaelson, Steven W., autor},
	title = {Sun Tzu :},
	publisher = {McGraw-Hill, },
	year = {2004},
	address = {Madrid, España :},
	edition = {Primera edición},
	note = {Tít. Orig.: Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers}
}