@book{10865,
	author = {Lambin, Jean - Jacques and Gallucci, Carlo M.},
	title = {Dirección de marketing :},
	publisher = {McGraw-Hill, },
	year = {2009},
	address = {México, D. F., México  :},
	edition = {Segunda edición},
	note = {Tr. de: Market-driven management : strategic and operational marketing.}
}