@book{11384,
	author = {Kotler, Philip, and Bowen, John, autor;},
	title = {Mercadotecnia para hoteles y turismo /},
	publisher = {Prentice-Hall Hispanoamericana, },
	year = {1997},
	address = {México, D. F., México :},
	note = {Título original. Marketing hospitality: sales and marketing for hotels, motels and resorts.}
}