@book{12348,
	author = {Aaker, David A. and Joachimsthaler, Erich .},
	title = {Liderazgo de marca /},
	publisher = {Planeta, },
	year = {2006},
	series = {( Líderes del management : Marketing ) },
	address = {Bogotá, Colombia :},
	note = {Incluye notas del traductor al final del texto.
Título original: Brand leadership.}
}