<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Técnicas cruciales de marketing</title>
    <subTitle>paso a paso aumenta las ventas de tu empresa</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Green, Gloria</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Williams, Jeffrey, 1948-</namePart>
  </name>
  <name type="personal">
    <namePart>Diniovuits, Leonel , traductor</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ec</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México, D.F., México</placeTerm>
    </place>
    <publisher>Alfomega</publisher>
    <dateIssued>2001</dateIssued>
    <edition>Primera edición</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>269 páginas ; tablas ; 23 cm.</extent>
  </physicalDescription>
  <tableOfContents>Pensar como el cliente - Un plan sencillo de marketing - Lograr una mezcla eficaz de marketing - Comunicarse con su mercado - Ahora domine las técnicas cruciales de marketing.</tableOfContents>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Gloria Green</note>
  <note>Incluye índice.</note>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Microempresas - Administración</topic>
  </subject>
  <classification authority="ddc">658.8 G7951t  </classification>
  <identifier type="isbn">9586822516</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">UEB</recordContentSource>
    <recordCreationDate encoding="marc">161204</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230503150913.0</recordChangeDate>
    <recordIdentifier>BHTM870</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
