@book{12352,
	author = {Arens, William F. and Rosas Sánchez, Rosa María, traductora},
	title = {Publicidad /},
	publisher = {McGraw-Hill, },
	year = {2000},
	address = {México, D. F., México  :},
	edition = {Séptima edición},
	note = {Incluye resumen del contenido.}
}