@book{12429,
	author = {Kotler, Philip, and García Bertrán, Ana, traductor.},
	title = {Los diez pecados capitales del marketing : },
	publisher = {Deusto, },
	year = {2000},
	series = {( Líderes del Management Marketing )},
	address = {Bogotá, Colombia :},
	edition = {Primera ediión},
	note = {Incluye índice.}
}