@book{12526,
	author = {Lerma Kirchner, Alejandro E. and Bárcena Juárez, Sergio.},
	title = {Marketing político / },
	publisher = {Cengage Learning,},
	year = {2016},
	address = {México, D.F., México :},
	edition = {Segunda edicion},
	note = {Contiene índice. }
}