@book{18607,
	author = {Braidor, Nestor Pedro and Braidot Annecchini, Pablo A., colaborador},
	title = {Neuromarketing en acción :},
	publisher = {Granica, },
	year = {2011},
	series = {( Biblioteca Braidot ) },
	address = {Buenos Aires, Argentina : },
	edition = {Primera edición},
	note = {Contiene índice. }
}