@book{18919,
	author = {Munuera Alemán, José Luis and Rodíguez Escuedero, Ana Isabel, autora},
	title = {Estrategias de marketing:},
	publisher = {Alfaomega,},
	year = {2015 },
	address = {Bogotá, Colombia :},
	edition = {Segunda edición},
	note = {Contiene índice. }
}