@book{19303,
	author = {Alonso Rivas, Javier and Grande Esteban, Ildefonso, autor},
	title = {Comportamiento del consumidor:},
	publisher = {ESIC,},
	year = {2015},
	series = {( Libros profesionales de empresa ) },
	address = {Bogotá, Colombia :},
	edition = {Séptima edición},
	note = {Contiene índice.}
}