@book{19352,
	author = {Hoyer, Wayne D. and Maclnnis, Deborah J., autora},
	title = {Comportamiento del consumidor / },
	publisher = {Cengage Learning , },
	year = {2015},
	address = {México, D. F. : Cengage Learning, },
	edition = {Sexta edición },
	note = {Título original : Consumer behavior}
}