@book{19473,
	author = {Hoyos Ballesteros, Ricardo},
	title = {Branding : },
	publisher = {Ecoe,},
	year = {2016.},
	series = {( Ciencias empresariales: mercadeo y ventas ) },
	address = {Bogotá : },
	edition = {Primera edición},
	note = {Incluye índice}
}