@book{19478,
	author = {Schnarch Kirberg, Alejandro},
	title = {Desarrollo de nuevos productos :},
	publisher = {McGraw-Hill Interamericana, },
	year = {2014},
	series = {( Universitaria ) },
	address = {Bogota, Colombia :},
	edition = {Sexta edición},
	note = {incluye índice}
}