@book{1959,
	author = {Kotler, Philip, and Cámara, Dionisio, traductor},
	title = {Los 80 conceptos esenciales del marketing de la A a la Z / },
	publisher = {Pearson Educación,},
	year = {2003},
	address = {Madrid, España : },
	note = {Contiene índice. }
}