@book{20892,
	author = {Fischer de la Vega, Laura Estela and Espejo Callado, Jorge Ángel, autor},
	title = {Mercadotecnia / },
	publisher = {McGraw-Hill, },
	year = {2017},
	address = {México, D. F. :},
	edition = {Quinta edición},
	note = {Incluye indice.}
}