@book{2116,
	author = {Philip R. Cateora y John L. Graham and Graham, John L., autor.},
	title = {Marketing Internacional / },
	publisher = {Mc Graw-Hill,},
	year = {2006},
	address = {México, D.F., México :},
	edition = {Duodécima edición},
	note = {Incluye índice.}
}