@book{2424,
	author = {Dahdá, Jorge},
	title = {Publicidad turística / },
	publisher = {Trillas Eduforma,},
	year = {2005},
	series = {( Empresa y turismo ) },
	address = {México, D. F., México :},
	edition = {Tercera edición},
	note = {Incluye índice.}
}