@book{2755,
	author = {Riel, Cees B. M. Van and Cerdá, Esperanza, traductora.},
	title = {Comunicación corporativa / },
	publisher = {Prentice Hall, },
	year = {1997},
	address = {Madrid, España : },
	edition = {Primera edición},
	note = {Contiene índice.}
}