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  <titleInfo>
    <title>Investigación de Mercados</title>
    <subTitle>Concepto y Práctica</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Orozco J, Arturo</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ec</placeTerm>
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    <place>
      <placeTerm type="text">Colombia</placeTerm>
    </place>
    <publisher>NORMA S.A.</publisher>
    <dateIssued>1999</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>636 páginas : Ilustraciones; 23.5 cm.</extent>
  </physicalDescription>
  <tableOfContents>Mercados, Sistemas, Investigación, Marketing, Encuesta, etc.</tableOfContents>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Arturo Orozco J.</note>
  <note>Incluye Indice Prólogo y Contenido</note>
  <subject>
    <topic>Investigación</topic>
  </subject>
  <subject>
    <topic>Mercados</topic>
  </subject>
  <classification authority="ddc">658.89 O63i</classification>
  <identifier type="isbn">958045292X</identifier>
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    <recordIdentifier>BGEN1777</recordIdentifier>
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