@book{2768,
	author = {Stanton, William J. and Buskirk, Richard Hobart, 1927-},
	title = {Ventas : },
	publisher = {McGraw-Hill,},
	year = {1997},
	address = {Santa Fe de Bogotá, Colombia : },
	edition = {Primera edición},
	note = {Incluye índice.}
}