@book{3729,
	author = {Ferré Trenzano, José María and Océano and Robinat, José Ramón.},
	title = {Enciclopedia de Marketing y Ventas /},
	publisher = {Océano/Centrum,},
	year = {2004},
	address = {Barcelona, España :},
	note = {Incluye índice.}
}