@book{4798,
	author = {Santesmases Mestre, Miguel and Rubin, David S.},
	title = {Marketing :},
	publisher = {Pearson Educación,},
	year = {2012},
	series = {( Economía y empresa ) },
	address = {México, D. F., México :},
	edition = {Sexta edición},
	note = {Contiene índice. }
}