@book{4829,
	author = {Schiffman, Leon G. and Kanuk, Leslie Lazar.},
	title = {Comportamiento del consumidor / },
	publisher = {Pearson Educación,},
	year = {2010},
	address = {México, D. F., México  :},
	edition = {Décima edición},
	note = {Incluye índice.}
}