@book{5482,
	author = {Kotler, Philip, and Kartajaya, Hermawan},
	title = {Marketing 3.0 / },
	publisher = {Ediciones de la U., },
	year = {2017},
	series = {( Acción empresarial ) },
	address = {Bogotá, Colombia :},
	edition = {Tercera edición}
}