@book{5509,
	author = {Stanton, William J. and Etzel, Michael J.},
	title = {Fundamentos de marketing /},
	publisher = {McGraw-Hill, },
	year = {2004},
	address = {México, D.F., México : },
	edition = {Décimo tercera edición},
	note = {Incluye índice.}
}