@book{5529,
	author = {Fischer de la Vega, Laura Estela and Espejo Callado, Jorge Ángel, autor.},
	title = {Mercadotecnia / },
	publisher = {Mc Graw-Hill Interamericana, },
	year = {2004},
	address = {México, D. F., México :},
	edition = {Tercera edición},
	note = {Incluye índice.}
}