@book{5532,
	author = {Pérez Romero, Luis Alfonso and Sepúlveda Martínez,  César. },
	title = {Marketing social :},
	publisher = {Pearson, },
	year = {2004},
	address = {México, D. F., México : },
	edition = {Primera edición},
	note = {Incluye índice.}
}