@book{6657,
	author = {Ries, Al and Ries, Laura.},
	title = {Las 22 leyes inmutables de la marca : },
	publisher = {McGraw-Hill, },
	year = {2000.},
	series = {( McGraw-Hill de Management ) },
	address = {Madrid, España : },
	edition = {Primera edición.},
	note = {Contiene índice. }
}