@book{7250,
	author = {Cravens, David W. and Woodruff, Robert B.},
	title = {Mercadotecnia en acción / },
	publisher = {Addison-Wesley Iberoamericana,},
	year = {1991},
	address = {Wilmington (Delaware) : },
	note = {Incluye glosarios. e indice.}
}