@book{7358,
	author = {Russell, J. Thomas and Lane, W. Roland.},
	title = {Manual de publicidad /},
	publisher = {Prentice Hall Hispanoamericana,},
	year = {1995},
	address = {México, D.F. :},
	edition = {Duodécima edición},
	note = {Incluye índice.}
}