@book{7449,
	author = {Ernest, John W. and Dorr, Eugene L, editor.},
	title = {El vendedor creativo /},
	publisher = {McGraw-Hill, },
	year = {1988},
	series = {Curso práctico de mercadotecnia ;},
	address = {México, D.F., México},
	edition = {Segunda edición},
	note = {Incluye índice.}
}