@book{7450,
	author = {Harris, E. Edward and Dorr, Eugene L.},
	title = {Investigación de mercados /},
	publisher = {McGraw-Hill, },
	year = {1983},
	series = { ( Curso práctico de mercadotecnia )},
	address = {México, D. F., México :},
	edition = {Segunda edición},
	note = {Incluye índice}
}