@book{7497,
	author = {Guiltian, Joseph P. and Madden, Thomas J},
	title = {Gerencia de marketing :},
	publisher = {Mc Graw-Hill, },
	year = {1998},
	address = {Santa Fe de Bogotá, Colombia :},
	edition = {Sexta edición},
	note = {Incluye índice. }
}