@book{7612,
	author = {Mesa Holguín, Mario},
	title = {Fundamentos de marketing /},
	publisher = {Ecoe, },
	year = {2012},
	series = {( Ciencias administrativas : Mercado y finanzas ) },
	address = {Bogotá, Colombia : },
	edition = {Primera edición},
	note = {Contine índice. }
}