@book{7680,
	author = {Ruiz Conde, Enar and  Josefa Parreño Selva, autora},
	title = {Dirección de marketing :},
	publisher = {Club Universitario, },
	year = {2012},
	series = {Marketing},
	address = {San Vicente de Alicante, España :},
	edition = {Primera edición},
	note = {Incluye índice}
}