@book{7691,
	author = {Hoyer, Wayne D. and  Deborah J.Maclnnis, autor},
	title = {Comportamiento del consumidor /},
	publisher = {Cengage Learning, },
	year = {2010},
	series = {Consumidor},
	address = {México, D. F. : },
	edition = {Quinta edición },
	note = {Contiene índice}
}