@book{7781,
	author = {Valls, Josep-Francesc and Montaña, Jordi, prólolo},
	title = {Estrategías y tácticas de marketing :},
	publisher = {Profit, },
	year = {2014},
	address = {Barcelona, España : },
	edition = {Primera edición},
	note = {Contiene índice. }
}
