@book{7802,
	author = {Ayestarán, Raquel and Rangel, Celia.},
	title = {Planificación estratégica y gestión de la publicidad :},
	publisher = {ESIC,},
	year = {2012},
	series = {Publicidad},
	address = {Madrid, España : },
	note = {Contiene índice.}
}