@book{7838,
	author = {Hoffman, Douglas K. and Bateson, John E.G.},
	title = {Marketing de servicios : },
	publisher = {Cengage Learning S.A., },
	year = {2012},
	series = {Marketing},
	address = {México, D. F. :},
	edition = {Cuarta edición },
	note = {Incluye índice}
}