@book{8126,
	author = {Lozano Sayago, Javier Ignacio},
	title = {Técnicas de marketing :},
	publisher = {CEP, },
	year = {2010},
	series = {( Marketing, comunicacióny ventas )},
	address = {Humanes de Madrid, España :},
	note = {Incluye índice.}
}