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  <titleInfo>
    <title>Las Nuevas Reglas de Marketing</title>
    <subTitle>Use de marketing de relaciones personales y será el líder de su industría</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Newell, Frederick</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ec</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>McGraw Hill Interamericana</publisher>
    <dateIssued>1997</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>315 páginas : Ilustraciones; 23 cm.</extent>
  </physicalDescription>
  <tableOfContents>1.-Ranas, sapos y lagartijas 2.-Ya no estamos en Kansas 3.-No son las cuatro tendencias definitivas</tableOfContents>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Frederick Newell</note>
  <note>Incluye indice, gráficas, prólogo, capítulos, prefacio, bibliografía y contenido</note>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>CLIENTES</topic>
  </subject>
  <subject>
    <topic>CONSUMIDORES</topic>
  </subject>
  <subject>
    <topic>NUEVAS REGLAS</topic>
  </subject>
  <classification authority="ddc">338.4 N574l</classification>
  <identifier type="isbn">9701017757</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">161204</recordCreationDate>
    <recordChangeDate encoding="iso8601">20161204012306.0</recordChangeDate>
    <recordIdentifier>BGEN7137</recordIdentifier>
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