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Fundamentos de Marketing de Servicios : Conceptos Estratégias y Casos / K.Douglas Hoffman y John E.G.Bateson

By: Language: Spanish Publication details: México : LEARNING, 2008Edition: 2a. edDescription: 569 páginas : Ilustraciones; 24.5 cmContent type:
  • texto
Media type:
  • sin mediaciòn
Carrier type:
  • volumen
ISBN:
  • 9789706862020
Subject(s): DDC classification:
  • 338.4 H699f
Contents:
Marketing de Servicios, Diferencias, Características, Proceso, Estratégia, Administrar, etc.
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Holdings
Item type Current library Call number Copy number Status Notes
Libros MATRIZ 338.4 H699f (Browse shelf(Opens below)) Ej.1 Available NO DISPONIBLE

Incluye Indice Prefacio Capítulos y Contenido

Marketing de Servicios, Diferencias, Características, Proceso, Estratégia, Administrar, etc.

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