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Marketing versión para latinoamérica / Philip Kotler, Gary Armstrong by
- Kotler, Philip, 1931-
- Pineda Ayala, Leticia Esther, traductor
- Armstrong, Gary, autor
- Benassini Félix, Marcela, autor
- Whitehouse, Matthew G., revisión técnica
- Guerrero Rosas, Pablo Miguel, editor
Edition: Decimoprimera edición Language: Spanish
Publication details: México, D. F., México : Pearson Educación, 2007
Availability: Items available for loan: MATRIZ (3)Call number: 658.8 K874m, ... SAN MIGUEL (2)Call number: 658.8 K874m, ...
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Marketing de servicios : conceptos, estrategias y casos / K. Douglas, John E. G. Bateson ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica María de los Ángeles Ramos Solano, César J. Sepúlveda M., Carlos Galli by
- Hoffman, Douglas K
- Bateson, John E.G
- Meza Staines, Guadalupe , traducción
- Mauri Hernández, Martha Elsa , traducción
- Ramos Solano, María de los Angeles , revisión técnica
- Sepúlveda M. César J , revisión técnica
- Galli, Carlos , revisión técnica
- Reyes Martínez, Javier , editor
Series: Marketing
Edition: Cuarta edición Language: Spanish
Publication details: México, D. F. : Cengage Learning S.A., 2012
Availability: Items available for loan: MATRIZ (1)Call number: 658.812 H6991m.
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