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751.
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752.
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Marketing de servicios : conceptos, estrategias y casos / K. Douglas, John E. G. Bateson ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica María de los Ángeles Ramos Solano, César J. Sepúlveda M., Carlos Galli by
- Hoffman, Douglas K
- Bateson, John E.G
- Meza Staines, Guadalupe , traducción
- Mauri Hernández, Martha Elsa , traducción
- Ramos Solano, María de los Angeles , revisión técnica
- Sepúlveda M. César J , revisión técnica
- Galli, Carlos , revisión técnica
- Reyes Martínez, Javier , editor
Series: Marketing
Edition: Cuarta edición Language: Spanish
Publication details: México, D. F. : Cengage Learning S.A., 2012
Availability: Items available for loan: MATRIZ (1)Call number: 658.812 H6991m.
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753.
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754.
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755.
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Marketing contemporáneo / David L. Kurtz by
Edition: Décima quinta edición Language: Spanish
Publication details: México, D. F., México : Cengage, 2012
Availability: Items available for loan: MATRIZ (1)Call number: 658.8 K969m.
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756.
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757.
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758.
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Marketing / Philip Kotler y Gary Armstrong by
Edition: Décimo cuarta edición Language: Spanish
Publication details: México, D. F., México : Pearson Educación de México, 2012
Availability: Items available for loan: MATRIZ (1)Call number: 658.8 K874m.
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759.
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760.
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